Understanding the Spammy Structured Markup Penalty

Spammy Structured Markup Penalty

Understanding the Spammy Structured Markup Penalty

When using structured data on your website, it is important to follow Google’s guidelines to avoid potential penalties. One such penalty is the “Spammy Structured Markup Penalty,” which occurs when structured data is used in a misleading or manipulative way.

Why Does This Happen?

Google enforces strict guidelines on structured data to ensure that it accurately represents the content on a webpage. If structured markup is added to pages where it is not relevant or used excessively across all pages, it may be considered spammy and lead to a manual action penalty.

Widget Placement Recommendation

If you are installing a widget that includes structured data, placing it on all pages of your website may increase the risk of triggering this penalty. To minimize this risk, we recommend only placing the widget on pages where the content is directly related to the property or service being offered.

How to Identify and Fix the Penalty

If you suspect that your website has been affected by a Spammy Structured Markup Penalty, follow these steps:
  1. Check for a Manual Action in Google Search Console
  1. Go to Google Search Console.
  2. Navigate to Security & Manual Actions > Manual Actions
  3. Look for a notification regarding “Spammy Structured Markup.”
    2.  Audit Your Structured Data
  1. Use Google’s Rich Results Test to check if your schema markup is valid and properly implemented.
  2. Use Google’s Schema Markup Validator to ensure your structured data complies with Google’s guidelines.
    3.  Remove or Adjust the Markup
  1. If you find issues with the structured data, remove or adjust it to better align with the actual content on the page.
  2. Avoid using structured markup on pages where it is not relevant or beneficial.
    4.  Request a Review
  1. Once the issue is resolved, submit a reconsideration request through Google Search Console.
  2. Google will review your site and remove the penalty if the structured data is now compliant.
By carefully implementing structured data and following best practices, you can enhance your website’s visibility in search results while avoiding unnecessary penalties.

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